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Competitive Analysis Methodology Sample Excel Spreadsheet/Software Template Download

This Excel-based Competitive Analysis template allows you to calculate and graph your competitive score against up to 5 competitors. 

Understanding your competitive strengths and weaknesses is a prerequisite to developing a winning marketing strategy.  The Competitive Analysis template allows you to rate your offering against that of up to five main competitors.

Competitors can be rated on the basis of the most important factors in the purchasing decision. The ratings are then adjusted on the basis of the importance/weighting you have given to each of the factors in the purchasing decision.

The weighted ratings are automatically calculated and bar and radar charts are generated.

A Total Competitiveness Score is calculated and Bar and Radar Charts are automatically generated. 

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