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Technology Transfer

The current ICT environment is characterized by rapid technological advances, more complex products and an increasingly competitive market.  Time-to-Market has now become a major competitive issue.  Early entry into a market allows the company to generate business at premium prices, to capture market share and to build competitive market entry barriers to companies attempting to enter the market later.

Having spotted the market opportunity one must move rapidly to identify solutions or appropriate technological building blocks – to assemble one's own solution.

Product sourcing and technology licensing provide a means of responding rapidly to a new market "window of opportunity" with proven technology.

How can MarketWare help?

Our specialist knowledge of both the market and the technology puts us in a unique position to help you to grasp new market opportunities. We provide a significant input into the total product strategy and direction, including the selection of an appropriate technology platform and decisions on in-house development versus licensing or distribution of third party products.

We can identify and source technologies and products to meet your unique needs. Our specialist knowledge of both the market and the technology ensures that we don't waste your time short listing products that are not appropriate.

If you wish, we can take a "hands-on" approach and handle contract negotiations in conjunction with your staff or on your behalf.