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Marketing Audit

A Marketing audit is a systematic, critical and unbiased review and appraisal of the company's marketing operations and performance.

Why not take the opportunity to have a critical review of your sales and marketing operations, so that when the market upturn comes you will have a high performance machine ready to run at peak performance?

How can MarketWare help?

We can carry out a detailed marketing audit of your marketing strategies, operations and performance. 

Step 1.
An initial meeting with senior corporate management to agree the term of reference for the marketing audit and to be briefed on corporate and marketing strategies, objectives, marketing programmes, sales operations, organisation structure, systems, resources and key metrics and control systems.

Step 2.
By working with Sales & Marketing management and staff evaluate how well the corporate and marketing strategies are disseminated, understood and articulated at the more detailed tactical, policy and operational level.

Step 3.
Evaluate the degree to which strategies and policies are being implemented and the effectiveness of the implementation programmes.

Step 4.
The Marketing Audit report will document the findings of the review as set out above and offer recommendations for future action, where it is deemed appropriate.

An example of a Marketing Audit Checklist is available from our sister site Business Tools & Templates, click on Marketing Audit Checklist.

All our work is carried out under strict confidentiality agreement.

Prior to the commencement of the audit, comprehensive terms of reference, to match your specific requirements, will be agreed and all work is carried out under strict confidentiality terms.

Where the marketing audit is done as part of an overall assignment, that includes market research and competitive analysis, we provide a comprehensive SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis to highlight internal differential strengths and weaknesses vis-à-vis competitors and key external up-coming opportunities and threats.