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Sales Lead Generation

Customers are the lifeblood of every business. Without customers, there is no revenue and ultimately there is no business.

All businesses inevitably loose customers from time to time; and need a continuous stream of new customers to fuel growth and to replace lost customers.

New sales lead generation is not an option, rather an essential component of every business.

How can MarketWare help?

MarketWare will develop an integrated Lead Generation and Management system, incorporating direct mail, e-mail, web site traffic, telemarketing, newsletters and e-marketing.

A Lead Generation and Management system can be developed as standalone system or as a component of a complete Integrated Sales Process.

MarketWare also provides a Sales Lead Generation service. Elements of the service include:

Offline Services

	Design of direct mail materials, including product data sheets, post cards, etc
	Management of a direct mail campaign
	Fax Broadcasting
	Rapid Reply Fax Back
	Literature Fulfilment

Online Services

	E-mail marketing with URL link to customer’s web site or to a special customised web page
	Design online contest or special offer to encourage visitors to web site
	Handle all requests for further information from web site visitors, i.e. info@website.com
	Manage electronic newsletter production and distribution

Telemarketing

	List generation via telephone
	List cleaning and updating via telephone
	Telephone-based lead generation campaign
	Follow-up via telephone to earlier direct mail or e-mail communication

Integrated Service Offering

We can design and use direct mail and e-mail marketing campaigns to generate initial interest and follow through traffic to the web site for additional information. The call centre facility is used to respond to enquiries from the direct mail campaign or from visitors to the web site. This integrated approach to generating new business leads differentiates us from traditional call centres or web site developers.

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